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MEASURE MARKETING PERFORMANCE
![]() Viewmetrix provides the user the ability to manipulate, or self-determine what constitutes a “stage” within their funnel. Each phase can be identified and prioritized into stages such as “impressions” “responses” “engagements” and “sales.” When a visitor clicks on a marketing driver or lands on a web page Viewmetrix begins tracking the progress of that user and correlating their actions to their ongoing responses. As users progress through the content on a site and ultimately through the stages of the sales funnel, Viewmetrix continues to collect as much additional information on each user as possible, identifying attributes throughout the process allowing for the ability to slice-and-dice the data in many ways for future examination. Additionally, attributes can be used as filters. For example, it could be possible to examine the breakdown of drivers for a campaign, segmented by world regions, while filtering on specific products, time frames and search keywords.
Funnel stage tracking also increases insight into top customer issues, identifying where users skip stages, or by revealing potential points of funnel decay, where users become confused, lose interest, or have other reasons to abandon. To learn more about how we can help you measure and improve you marketing programs, select a link (at right) or contact us for more specific information. |
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