MEASURE MARKETING PERFORMANCE
Different users require different reports and displays. The timing of the reports may vary widely. "One-size-fits-all" reports are too difficult to read and digest.
Unlike any other MPM system, Viewmetrix allows users to define their own programs and needs, customized to the exact specifications they want for their daily business routine. Highly graphical and statistically detailed, all reports can be viewed either in interactive graphic forms such as data tables, pie charts, bar graphs, line charts or funnels. Graphic displays feature rollover detailing, and easy drill-down. The user can determine which format fits each need best. The Viewmetrix interactive dashboard lets you place any report you create on your Viewmetrix home page for a quick visual indication of project parameters.
Each Viewmetrix dashboard easily lets you:
Every interactive graphic display can be configured as a recurring report to show the most current data, saving time and effort in regenerating the same reports daily or weekly, or archive previous reports for future recall. These graphics can be displayed as thumbnails on the dashboard for regular monitoring and review, or as data tables for export or printing.
To learn more about how we can help you measure and improve you marketing programs, select a link (at right) or contact us for more specific information.
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