MEASURE MARKETING PERFORMANCE
Credit marketing campaigns with revenue
In an eCommerce system all the information is available electronically to close the loop between a marketing driver, a product landing page and a sale. Yet, when the marketing, sales and/or ongoing support are handled offline, Viewmetrix makes it possible to add those events and correlations to the funnel.
Develop projected sales models
Use historical data, correlated with trend patterns to produce useful sales projection models.
Create recurring reports
This feature allows you to automatically schedule reports to run (and display within your myReports tab) with no further action or intervention. Regular report data will always be available for ongoing comparison and trend analysis. The report scheduler quickly allows you to define the time interval for each report's generation and the number of copies (editions) to archive.
Ease of integration with your current infrastructure
Viewmetrix 3.0 operates with Viewmark Cyberneering content and campaign management tools, within your current infrastructure, or as a stand-alone solution.
Help & tutorial assistance
Assistance is available to help new users get started and using the system quickly. Available by a link on all Viewmetrix pages, this function provides basic help for setting up a dashboard, creating queries and reports, as well as scheduling recurring reports.
Easy data export
Report data can be exported to Excel-compatible files, or arranged in a print-friendly format.
To learn more about how we can help you measure and improve you marketing programs, select a link (at right) or contact us for more specific information.
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