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MEASURE MARKETING PERFORMANCE

    Personalized Dashboards

    Key Performance Indicators

    Custom Sales Funnels

    Design & Distribute Reports

    Correlate Marketing Drivers

    Weight & Depreciate Drivers

    Additional Features

    Measurement Case Study


    Google Analytics



RELATED CONTENT:

    It's not just an online world. Why not measure and correlate online AND offline marketing?

    Google Analytics is emerging as the gold standard of understanding site activity

    Tired of one-size-fits-all reports? So were we. Now get the info you want, as you want it



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MEASURE MARKETING PERFORMANCE


Google Analytics is emerging as the gold standard of understanding site activity


At Viewmark, search engine marketing professionals use Google Analytics for general purpose web site analytics. The robust features, price and the ability to integrate with P4P vendors like Adwords, Yahoo Search Marketing and Adcenter make it hard to ignore.

In 2005 Google bought Urchin, a well-known and established web analytics firm. They've now rebranded the product and made it available for SEMs for virtually no charge. Unfortunately, there isn't a API to directly access the reporting data; however, reports can be exported into an intermediate format.

At Viewmark we use Google Analytics to supplement Viewmetrix, Viewmark's proprietary marketing performance measurement solution. Google Analytics is very good at providing detailed information on web site metrics while Viewmetrix collects, cleans and saves data into a powerful marketing data warehouse.

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To learn more about how we can help you measure and improve you marketing programs, select a link (at right) or contact us for more specific information.

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