Measurement

MEASUREMENT

It's not just an online world! You need to track and report what’s happening in the traditional media, too.

If you need to track your marketing activities and determine the return you’re getting for your marketing dollars, Viewmark can help.

Our marketing-intelligence tools let you capture and correlate information from many sources – both online and offline. You can then analyze and present that information so you will make good business decisions now and secure new program resources for the future.

View Agilent Technologies Case Study

Personalized dashboards present the information you want, the way you want it, whether it’s for your individual store, division, business unit or company. It’s an award-winning system that has helped both Fortune 500- and small, start-up companies get actionable, customer-centric information.

Companies often leverage a variety of web-enabled reporting techniques to sort through their data and track the results to key performance indicators KPI. This allows them to measure, analyze and improve their marketing strategies and tactics.

Now you can examine the performance of all your marketing programs, see what your customers do on the Web – and relate it directly to a sales funnel. With performance dashboards, you’ll learn what attracts and maintains your customers’ interest and what keeps them coming back. You might even find new cross-selling opportunities.

With the right data, you can finally know when a program needs to be fine-tuned, ramped up or discontinued. Performance dashboards help you understand how to get the right message to the right people at the right time.