Drive More Sales - Google Analytics has emerged as the gold standard of understanding site activity
At Viewmark, our search engine marketing professionals use Google Analytics for general purpose web site analytics. The robust features, price and the ability to integrate with other other P4P vendors and additional Google products like Adwords, Webmaster Tools, Blogger make it hard to ignore.
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. The benefit is that you'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Google Analytics has the enterprise-level capabilities you'd expect from a high end web analytics offering and also provides timesaving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers. Learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you. Google Analytics gives you this and more through easy-to-understand visually enhanced reports.
Seamlessly integrated with AdWords and Viewmetrix, Google Analytics provides the actionable information you need to improve your site content, optimize your ad campaigns, and boost your ROI.
At Viewmark we use Google Analytics to supplement Viewmetrix, Viewmark's proprietary marketing performance measurement solution. Google Analytics is very good at providing detailed information on web site metrics while Viewmetrix collects, cleans and saves data into a powerful marketing data warehouse.