Viewmetrix

With Viewmetrix administrators can easily create, alert and distribute reports to personnel around the organization. eMail notifications have direct report links and dashboards are updated nightly. Trending is reviewed through drilldown graphics, while every report is tabulated or accessible using Microsoft Excel. Reports can be aggregated from a variety of SEM vendors for display. This can be useful when monitoring budgeting of monthly ad spends, conversions and revenue generation.

Poisson distribution analysis expresses the probability of a number of events occurring in a fixed period of time if these events occur with a known average rate, and are independent of the time since the last event. This can be used as the basis for alerting ad spend, traffic and shopping carts anomalies.