Content Management System

Methods - Targeted content and web experiences

The Viewmark Cyberneering™ content management system offers an affordable, organizationally-integrated, scalable and user-focused platform solution which provides features which closely track with your customer’s expectations. This toolset has been developed and tailored to deliver measurable return-on-investment for mid-size corporations seeking to offer a superior user engagement, enhancing and improving their customer relationships, communications and eCommerce transactions.

Cyberneering’s™ powerful, yet easy-to-use, browser-based administration portal allows for highly-flexible content management and online publishing for companies with diverse web content management and distribution needs. The unique EasyEdit interface lets users not familiar with more complex HTML systems access to modify page content and images, using a standard formatting palette. Cyberneering™ allows you and selected colleagues throughout your business to manage the increasing loads of content data today’s web sites demand. The Cyberneering™ system separates online material (text, images, surveys, products, pricing, navigation, etc.) from the graphic design of a site, and decentralizes maintenance; moving the responsibility from the technology administration team to your content creators. (View content management case study)

Viewmark's content management benefits include:

• The ability to scale as your needs require
• Completely search engine friendly
• Tiered content delivery
• Web-based administration portal
• Multiple content contributors / administrators
• Workflow process with multi-stage approval points
• Multiple language localization
• User-specific content delivery / personalization
• Modules for polls, games, blogs and discussion forums
• Date & time-specific publish / unpublish for all content, images, links, pages, forms
• Page specific meta data (title, description, keywords, alt tags, etc.)
• On-page "click to tag" convenience for web metrics tracking
• Convenient GOOGLE Maps API feature for integrated map inclusion
• Supports double-byle languages

The return-on-investment can be realized by significantly reducing the routine maintenance workload, lowering the impact on internal resources and automating content delivery through the use of a dynamic editorial calendar.

Viewmark's content management system provides the bridge between content, commerce and community that drives ongoing customer interaction, and added business value.