The Viewmark Method | How We Build Original Musicals 

METHODS - How Good Work Happens

There is a methodology to what we do. Some of it we're happy to share. Some of it we've spent decades learning.

Viewmark brings together decades of experience in composition, creative development, theatrical production, branding, design, marketing and measurement to move an idea from concept to audience and give it the foundation to go further. Our method begins with the work itself. Music, story, character and production develop together through research, writing, workshops, rehearsals and performance. Each stage informs the next, allowing the work to evolve while keeping the creative vision at its center.

From there, we think like producers. Creative strategy, branding, visual identity, production design, websites, photography, video, publicity and promotion are developed as connected parts of the production rather than separate activities added at the end. We also pay attention to what happens once the work meets the world. Online and offline marketing, analytics, business intelligence, quantitative data and qualitative feedback help us understand what connects, who we're reaching and where opportunities may exist for future productions, publishing, licensing and other possibilities.

The tools and tactics have changed considerably over the years. The fundamentals haven't: create good work, know your audience, build a strong identity, measure what matters and keep learning. The rest comes from experience. And some of that, naturally, remains top secret.