Methods - Personalization
The Viewmark Cyberneering™ Content Management System can personalize the delivery of all content to specific users.
Once a site’s visitor has created a profile of their interests and preferences Cyberneering can display a customized web site to them with all content and graphic elements directly determined by those criteria. Often content is tied to its presentation, making it difficult to repurpose information that addresses different user requirements.
Cyberneering’s personalized content approach can help corporations speak more efficiently to different audiences and purposes by delivering the most relevant information to the user (or different content for different channels) thereby enhancing overall customer value. This delivers a quick, relevant and responsive user experience. It may also serve as a platform for up-selling by knowing exactly what products the user has interest in and offering discounts, information and recommendations on horizontal products.