Marketing

MARKETING

You have a website up. It may even be a good one. But how are you going to get people to visit and more importantly, how do you turn that attention into an audience?

Viewmark has been at the forefront of web-based marketing for decades. Our productions benefit from that experience, combining branding, design, creative strategy and targeted promotion to build an identity for a show long before the curtain goes up.

We approach a musical as both a creative work and a brand. That means developing the visual identity, website, photography, video, key art and messaging alongside a practical marketing strategy for reaching audiences, presenters, press and reviewers. From search and social media to advertising, publicity, press materials and promotional campaigns, each tactic supports a larger creative direction.

And because Viewmark produces theatre, we understand what happens beyond the marketing campaign. We know how a musical moves from an idea and a score through development, rehearsals and production—and ultimately into the marketplace. That experience allows us to build marketing around the production from the beginning rather than trying to bolt it on at the end.

The result is a coordinated approach that gives a new musical something every production needs: a recognizable identity, a clear story and a strategy for getting it in front of the people who can help take it further