Measurement

MEASUREMENT

It's not just an online world. Understanding what’s working means looking at the complete picture.

If you need to track your marketing activities and determine the return you’re getting for your marketing dollars, Viewmark can help. We combine standard analytics, online and offline measurement, business intelligence, and quantitative and qualitative research to understand how audiences discover, engage with and respond to a production.

Online, that can mean measuring website traffic, search visibility, social engagement, advertising performance, video views, referrals and conversions. Offline, it means looking at ticket sales, attendance, press coverage, promotional partnerships, audience response and the other real-world activities that contribute to a production's success.

But numbers alone don't tell the whole story. Viewmark brings quantitative data together with qualitative insight, reviews, audience feedback, surveys, conversations and observations to understand not only what happened, but why. By bringing those signals together through practical analytics and business intelligence, we can identify trends, evaluate campaigns and make better-informed decisions about where to focus time and resources next.

For a theatrical production, measurement isn't simply a report at the end. It's part of the process; helping us learn from one performance, campaign and audience so we can make the next one even stronger.